Maximizing Customer Lifetime Value Through Effective CRM Practices by Red Door Interactive May 6, 2008

Another educational seminar hosted by Red Door Interactive
Learn how to identify, segment and target your most valuable customers and develop lasting, profitable relationships with them. In this panel discussion you'll hear from leading experts on the subject of customer relationship management and you'll leave with actionable tactics that will help you focus your marketing efforts on delivering the most relevant messages to the most appropriate target customers.

You'll hear how to:

- Efficiently use technology to identify and segment key customer types
- Deliver targeted, well-timed email messages
- Implement manageable long-term, multi-touch marketing programs
- Measure and communicate success

Come join us for an informative panel discussion on CRM strategy while overlooking San Diego Bay, PETCO Park, and the downtown skyline.

Panelists
Katelyn Himes - Manager, Online Marketing, La Quinta Hotels
Katelyn has spent the last 6 years on the agency side communicating the value of interactive and email marketing to clients such as SunTrust Bank, Brinker International, Hyatt Hotels and more. Her main focus was on integrating email into marketing campaigns and help businesses understand the role of email throughout customer lifecycles. In her most recent role she is responsible for the online marketing programs for La Quinta Hotels, including online advertising, promotional programs and primarily email marketing. In the last year, her passion for email solutions has been the driving force for change in the email marketing practices for La Quinta. Katelyn received her BA in Marketing from the University of North Texas and is a member of the DFWIMA where she also serves on the marketing committee.

Rick Enrico Founder, President and CEO, Juice Media
Rick has spent 10 years in Software Development, Internet, Customer Relationship Management, Sales & Marketing applications enabling real-time web collaboration. Juice Media was founded in 2005 to develop innovative Marketing Intelligence technologies that automate and streamline the marketing process. In early 2007 Juice Media became a portfolio company of the investment group, Petters Group Worldwide. He received a B.A. from the University of Wisconsin-Madison.

Susan Tull - Marketing Manager, BlueHornet Networks, Inc.
Susan Tull joined BlueHornet in 2004, after nearly a decade working as an email marketer, copywriter, and marketing strategist for top brands and interactive agencies. Her work has been translated into French, Portuguese, Spanish, and Japanese, and it has been published in places as diverse as Utne Reader, Popular Psychology, Internet Retailer, and ClickZ. In addition to heading up acquisition, retention, and brand marketing initiatives at BlueHornet, Susan enjoys a position on the company's leadership team.

Moderator
Reid Carr President & CEO, Red Door Interactive
Reid started Red Door Interactive in 2002 and since then has led the Internet Presence Management company to consistent, award-winning growth by helping companies profit from their Web initiatives. Reid's diverse experience has included brands such as Overstock.com, Nissan, Sharp Electronics, Toshiba, Cricket Wireless, Rubio's Restaurants, Souplantation and Sweet Tomatoes Restaurants, The Goo Goo Dolls, TurboTax, Nokia and others. A frequent columnist for iMedia and source for publications such as Inc Magazine, Smart Money and Entrepreneur, Reid has received awards for 2005 40-under-40 by the San Diego Metropolitan Magazine and the 2007 Most Admired CEO by the San Diego Business Journal. Reid has a BA in Journalism and Communications from the University of Oregon, is a member of Rotary International and currently serves on the Board of the San Diego Venture Group.

Event submitted by Eventful.com on behalf of icowboy.