Maximize Your Marketing: Marketing Workshops for Arts Organizations February 19, 2008

The Arts Management Institute Presents:
AMI Marketing Essentials Taught by Belinda Taylor
Tuesdays, January 15 - February 19, 2008
6-9 pm (dinner included)

Workshops held at:
Quinn Associates
1663 Mission Street, Suite 525
San Francisco, CA 94103

Belinda Taylor is an award-winning journalist and former editor and marketing director for Theatre Bay Area, and was the Inaugural Director of the California Arts Council's Arts Marketing Institute.
Jan. 15: Public Value Marketing
Get started on a values/belief statement that can serve as your organizational DNA.
Jan. 22: Let's do a Brand Audit!
What is your brand? Does it reflect who you are and what you care about? Determine whether its time for a fresh look or stronger brand message for your organization.
Jan. 29: The Language and Tactics of PR and Marketing (Team taught with Brechin Flournoy of NEQA/Communications)
Examine your marketing materials and the language you use. Rev up your marketing and PR and define effective distribution strategies.

Feb. 5: Audience and Donor Development
Refine strategic marketing communications; discover messaging that gets results for you.

Feb. 12: Arts Marketing and Consumer Trends
Tune in to todays marketplace realities with an effective marketing plan.

Feb. 19: Putting it All Together!
Using sample strategic marketing plans from arts organizations we'll create an outline for you to use as a template for your own planning efforts. We will also look at ways to use research to build on your strengths and grab opportunities when they arise.

New Years Special: Use password artworld and take the entire series for only $525 (reg. $600) or drop-in at just $89 per class. (reg. $110 per class)
Information/registration:

Nicole Lungerhausen
(415) 621-3186 x 103 or
AMI@quinn-assoc.com



Event submitted by Eventful.com on behalf of NEQA.