Master the Marketing Conversation and Propel Your Business Forward November 20, 2008

Are you consistently attracting the clients you want? Does your initial marketing conversation generate enthusiasm and interest in your offering? Are your prospects fully engaged in the exchange? If you're not getting the results you'd like when talking about your business, this interactive presentation is for you.

Consultant and coach Robert Middleton of Action Plan Marketing will show you how to manage the marketing conversation to create significant new opportunities for your business. You'll walk away knowing how to:

**Clearly and honestly communicate the true value of your services
**Keep the conversation rolling and get follow-up calls/meetings
**Describe your professional services in a way that attracts and lands new clients.

You'll Learn:

**How to get immediate attention during a conversation
**What a marketing message can and can't accomplish
**How to speak about your business with confidence and style
**The steps needed to keep your conversations on track
**The secrets to effective follow-up

BONUS: Robert will summon volunteers from the audience to demonstrate how to move from the marketing pitch to a follow-up call.

Cost

WIC Members without an annual meal pass: $35
Affiliate list subscribers and WIC partners: $45
Nonmembers: $50

About Robert Middleton
Robert Middleton is an expert at developing and teaching marketing strategies aimed at attracting clients. Empowering independent professionals to effectively market their services since 1984, Robert is the author of the online bestsellers, The InfoGuru Marketing Manual and The Web Site ToolKit and the publisher of the More Clients eZine, which is distributed to 50,000 subscribers weekly.

$35-$50 depending on membership status.

Official Website: http://www.womeninconsulting.org/autogen/home/default.asp?ievent=289845