'Master the Basics' Workshop for New and Aspiring Consultants November 12, 2010

What does it take to make it as a consultant in Silicon Valley? PATCA presents a workshop designed to help new consultants rapidly establish a solid foundation from which to grow a thriving professional practice. This workshop also will provide insight for individuals contemplating consulting as a viable career choice.

Many experienced business and technology experts turn to consulting during periods of high unemployment, sometimes just to help pay the bills. However, like small businesses in general, only a few will become profitable and survive tough economic times. This workshop will outline the qualities of a successful consultant and will explain the steps required to establish a credible practice.

The workshop is designed for both new and aspiring consultants, including those who have purposefully chosen consulting as their career path, and those who have been considering this lifestyle as an alternative to conventional employment in an elusive job market.

Topics covered in this half-day session include:

--Defining a value proposition
--Identifying potential clients
--Pricing models for professional services
--Structuring a consulting business
--Setting up business records
--Planning for taxes, benefits, and legal compliance
--Marketing to land new clients

Attendees will leave the session with answers to their most challenging questions and valuable insights about the world of consulting.

The panel of presenters includes PATCA members from the fields of technology, HR, and marketing: Joel Williams, Carole Edman, and Helen Kennedy. They are all successful consultants with over 10 years of experience running independent practices.

Official Website: http://www.PATCA.org