mashup* event Enterprise 2.0 July 17, 2008

This mashup event will focus on the status of enterprise 2.0 thinking, where thought leaders are up to and we are sure will stray into the opportunity of effecting and delivering corporate social responsibility and “green” IT.

“Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.” Prof. Andrew McAfee HBS

Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities. (Wikipedia's definition). Platforms are digital environments in which contributions and interactions are globally visible and persistent over time. Emergent means that the software is freeform, and that it contains mechanisms to let the patterns and structure inherent in people's interactions become visible over time.

Official Website: http://www.mashupevent.com