This two-day course will take you through the basics as well as more advanced marketing ROI techniques. It is best-suited to marketing managers, analysts, researchers, and executives in medium and large companies that have reasonable access to sales data and resources to dedicate to measurements.
Official Website: http://www.marketingpower.com/Calendar/Pages/2010%20TS%20MarketingROITechniquesDC.aspx
Added by mBLAST on August 2, 2010