Marketing Research for Exporters April 25, 2013

Who should attend?

- Companies involved in the manufacturing or services sectors
- Companies expanding into international markets as well as established exporters developing entry strategies and considering new opportunities overseas.
- Business Development Managers and senior personnel responsible for identifying, quantifying and exploiting new international business opportunities. Senior personnel responsible for formulating and implementing export strategy

Course content:

The course is designed to encourage the development of a structured and objective approach to international business development and to emphasise the importance of effective research in achieving export success.
In covering the principles, methods and value of research, the workshop includes:

- How to select your next potential export market
- What entry strategy decisions do you need to make?
- What information do you really need?
- Alternative approaches to getting the research done
- Potential sources of information - desk research and published material
- Use of the internet as a research tool
- The basics of field research
- Getting valuable information from customers, competitors, potential partners and other key players
- How much is it all going to cost?
- Using research to make effective decisions

Speaker: John Harrison

John is an experienced Trainer currently working in a consultancy capacity with a range of organisations involved in international trade and also on e-Government issues. These include British Chambers of Commerce, Institute of Export, UKTI and Eurochambers.

John has significant international trade experience having worked with the Chamber of Commerce movement in the UK and overseas and closely with UK Trade and Investment for more than 12 years John has also conducted extensive international research within the aerospace and electronics sector, notably in North America.

Official Website: http://www.liverpoolchamber.org.uk/eventitem.aspx/show/472