Marketing Measurement in Vietnam Seminar February 29, 2012

How to maximise success for your marketing activities & campaigns?
Recessions and soaring inflation rates are seen as the worst of times for marketers. More than before, marketers in Vietnam are under immense pressure to reduce cost, improve effectiveness and increase contribution to sales and growth. Without proper measurement frameworks and metrics, it is now a challenge to accurately account for and ensure that every marketing dollar is being put into optimal use. In Vietnam where costs are amplified, and impact played down amidst its vibrant and competitive advertising landscape, marketing resources allocation decisions have never been more complex than before.
Do you have the right techniques to prove that your marketing programmes are generating revenue for your company?
Can you accurately track & monitor user engagement on social media platforms like Facebook?
Are you able to capitalise on measurement frameworks & results for future campaigns?
This 2-day practical seminar on “Marketing Measurement in Vietnam” will provide you with tactics to account for marketing activities and their effectiveness in generating profits and brand goodwill. With hands-on sessions and varied case studies, you will be able to determine the performances of traditional media, obtain cost-effective marketing measurement techniques, utilise data collection tools like Google Analytics, build Social Media Engagement framework and understand how consumers make choices to improve messaging and ROI. Be confidently accountable and improve cost efficiency of your marketing budget today!

For more details, please visit http://conferences.com.sg/v4209-pmv-01j-l.pdf
For more information, please email Ms Joyce Yip at joyce@conferences.com.sg or call us at +65 6592 7355

Official Website: http://conferences.com.sg/v4209-pmv-01j-l.pdf