Marketing Level 2 Course/Class March 27, 2012

Looking to build on your existing marketing skills? This course is designed for experienced marketers or those who have already completed Marketing Essentials or an equivalent. Focus on a deeper understanding of the key marketing tools of advertising, PR, promotions and digital marketing. Consider effective use of marketing funds (including profitability, return on marketing investment and financials from a marketing perspective) and exploring the latest marketing trends - from changes in consumer marketing to digital and on line marketing. Using an interactive teaching style including group work, case studies and lecture format, the course will challenge you to become more strategic in your thinking and truly market orientated in your business. Details of this event may be subject to change. Please visit http://www.cce.usyd.edu.au/course/advm for more information or to register.

Official Website: http://www.cce.usyd.edu.au/course/advm