Marketing in One Day October 15, 2009

Marketing in One Day is a one-day workshop covering the basics of marketing, including low-cost, tangible and effective techniques for sole traders, entrepreneurs and small business owners.

The workshop offers: a complete marketing communications strategy plan for your business – provided on USB flash drive; in-depth knowledge of how to improve marketing for your business; a free, post-workshop one-hour marketing consultation for your business; the potential to earn your money back if you refer others to future workshops.

At the workshop, you will learn to set marketing objectives, maximise internal and external opportunities and learn the basics of various types of marketing. We will cover customer acquisition and retention through messaging, branding, internet presence, advertising, promotions, public relations and loyalty schemes. Each section of the workshop will be summarised with factual handouts and advice on relevance to your own business and budgetary circumstances.

As the workshop unfolds, you will complete an individual marketing strategy plan for your business, which will then enable you to go back to your business with a clear and concise idea of how to move forward with your marketing. We will also arrange a mutually convenient time for a one-to-one follow up consultation, enabling you to ask any further questions, after having had time to reflect on the information and advice that we have provided you with at the workshop.