Marketing: A Critical Factor in Your Business Success May 9, 2012

How do eBay, SalesForce and Amazon do it? Learn how to grow your
business from experts who provide marketing direction to eBay,
SalesForce, Amazon and IBM.

Whether you work for a one-person startup, a billion dollar behemoth, or
anything in between, the quality of your company’s marketing initiatives will
spell the difference between success and failure. Thanks to diverse factors
such as cloud computing, commoditized hardware, open source software,
and globalized outsourced manufacturing, barriers to entry have never been
lower. This means that you face more rivals in every marketplace in which
you compete both locally and internationally.

To rise above all this turbulence, it’s more important than ever to
understand your opponents, stake out a unique position, and get your
message across. Join us to hear from experts in the field to learn a series
of simple but highly effective steps you can take to improve your marketing
capabilities and acquire more customers.

Moderator:

Vivian Li, Senior Manager, Investments & Corporate Development, HTC

Speakers:

Robert Schneider, Partner, Think88
Todd Irwin, Managing Director, Zeno Group
Adam Helweh, CEO, Secret Sushi Creative Inc.
Janet Poses, Principal, Janet Poses Consulting

Official Website: http://www.ccice.org/Marketing.html