Marketing 101 for Small Business August 15, 2007

Marketing can make or break your business. Get the essentials in this introduction that will help you refine your product, define your target customer, and promote like crazy. You’ll learn how to create a plan to maximize your time and budget, and you’ll get valuable tips for promoting on a shoestring.

Topics covered:

* Identifying market/customers
* Packaging your product/service
* Effective marketing tools
* Getting repeat customers

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