Marketing 101: Building Stronger Customer Relationships May 6, 2011

Improve your marketing communications with new and existing customers. In this course, you will learn the importance of customer relationship marketing and how to create an effective communications program that fits within your budget using tools such as advertising, direct marketing, Internet marketing, sales promotion, public relations, publicity, and personal selling. Plus, you will learn five ways to distinguish your business from the competition and five inexpensive ways to promote it. After completing this class, you can register to have marketing students in the College of Business Administration develop an integrated marketing communications plan for your company.

Official Website: http://ce.umsl.edu/sbtdc