Market4Demand | Positioning for a Downturn March 25, 2009

"Positioning for the Downturn" is a hands-on, highly interactive workshop that gives you a practical way to strategically define market position and articulate core messaging to build a highly differentiated position. Robert Wright, Marketing Art's Founder and expert on positioning and product launch, covers the most common positioning challenges facing technology companies in today's environment to help you outline a practical solution to overcome them for your product, service, or solution. Through real-world experiences, samples, exercises, and the instructor's own positioning methodology, you'll learn how to meet your sales and marketing objectives through the application of positioning principles and best practices that improve or change buyer and general perception of your company and its offerings. Topics covered include:

-Fixing outdated or indefensible positioning
-Adjusting confusing or 'me-to' positioning messages
-Building positioning strategies for 'waking up' a market
-Developing value propositions that work in a changed buying landscape
-Avoiding 'geek-speak' and messages that require 20 PowerPoint slides
-Developing positioning strategies for emerging as well as mature markets
-Managing the messaging and positioning brainstorming team and process
-Connecting positioning to the sales process and impacting sales cycles
-Artfully re-positioning and 'boxing' competitors
-Solving common positioning dilemmas and avoiding common traps
-Leveraging the pain principle
-Putting positioning strategies into action

$60.

Official Website: http://www.market4demand.com