Market4Demand | Best Practices in Product Marketing March 27, 2007

Do you wonder why you can't consistently get those vital second meetings with your prospects? Are you frustrated because you know you have the right solution, but aren't getting full credit for it in sales opportunities? Have you found yourself stuck in the nightmare of custom product development?

If you answered 'yes' to any of these questions, this Market4Demand workshop is for you. "Best Practices in Product Marketing" is a hands-on, highly interactive workshop that gives you practical ways to put product marketing in place as a discipline. Diane Robinette, Market4Demand President and expert in defining and marketing solutions to facilitate success with early customers, will share her market-driven approach to product marketing.

Topics include how to:
-Identify with your customers and their problems
-Understand what customers buy
-Target your positioning and messaging
-Articulate clear value propositions
-Define and manage market-driven products
-Prevent custom development
-Craft more effective pitches
-Give customers a reason to buy

SPEAKER
Diane Robinette, President, Market4Demand, Inc., has 18 years of product marketing, management consulting, and management experience to her clients. She has worked in various industries including high tech, aerospace and defense, telecommunications, financial services, and transportation at companies such as Cisco Systems, Hewlett-Packard, Lockheed-Martin, Pacific Bell, Triton Container, and Visa International. Ms. Robinette holds a Bachelor of Science degree in Computer Science with an emphasis in hardware and software.

WHO SHOULD ATTEND
CEO, Founder, President, CTO, CMO, VP of Marketing, VP of Engineering, VP of Sales & Marketing, VP of Products, and senior managers in the following roles: Product Marketing, Product Management, Engineering, Market Research, Channel Marketing, Partner Marketing, Market Development, Business Development, Sales, Brand Management, and Marketing Communications



About Market4Demand Marketing Educational Series for Entrepreneurs (MESE):
Market4Demand, a technology marketing services firm located in San Francisco, delivers strategic and tactical marketing services that help increase shareholder and customer value. For more information about Market4Demand's services and the Market4Demand Marketing Educational Series for Entrepreneurs (MESE) visit http://www.market4demand.com.

$50.

Official Website: http://www.acteva.com/booking.cfm?bevaid=123865