Market4Demand | Achieving Marketing Success in Challenging Times February 18, 2009

"Achieving Marketing Success in Challenging Times"

Your marketing budget has been slashed again . . . for the third time in 6 months. Your original budget was based on revenue goals, so, now you're stuck with meeting (or due to executive or Board pressure, exceeding) the same revenue goals with a much smaller budget. Now what? Marketing in a recession is challenging for companies of all sizes and within many markets. Right now, when companies are doing their best just to stay afloat, it doesn't matter if you're targeting consumers or businesses, the challenges are similar. You need to achieve better response rates with less spend and obtain more leads with less promotional activities.

"Achieving Marketing Success in Challenging Times" presents distinguished panelists with deep expertise as executive marketing practitioners. Join us the morning of February 18th to learn from these experts on how you can stretch your marketing budget during tough financial times.

Topics covered include:

- Leveraging global or national media messages for your product or service
- Spinning your existing product and promotion messages to fit the times
- Creative lead generation and PR ideas on a budget
- Negotiating uncommon promotion deals with vendors
- Getting the most out of your team and vendors
- Low brand impact pricing strategies for the short-term
- Managing BOD and CEO expectations

PANELISTS
- Sarah Autrand, Founder and CEO, Market4Demand, Inc.
http://www.market4demand.com/about/mgmt.html#Autrand

- Celeste Bishop, Founder and President, Bishop Market Resources
http://www.bishopmarketresources.com/competitive-intelligence-bishop/

- Cynthia D Holladay, Founder, Principal and CEO, Upright Marketing
http://www.uprightmarketing.com/principals/

- Dan Lofgren, Principal, Numerate Solutions (Tentative)
http://pages.tvunetworks.com/about/team.html

$40.

Official Website: http://www.market4demand.com