Market Research, Inspiring Innovation Through Empathy February 19, 2008

SVAMA Presents: Market Research, Inspiring Innovation Through Empathy
Learn how market research can play a key role achieving greater customer satisfaction by becoming more in touch and discovering what is most important to them.

It seems that every company lists innovation as one of the key objectives for 2008. Some companies find being innovative a lot easier than others. Although it may seem obvious, inspiring empathy doesn't come from PPT presentations, statistics, or 50 page reports.

Exploring market research with a holistic view for career and life enhancement.

We will also reserve time to discuss this new Market Research Morning Forum and share with each other what we'd like it to become. Come share your topic and format ideas and help shape the Market Research Morning Forum into what you'd like it to be.

Speaker: Clynton Taylor, Ethnographer, Jump Associates

Bio: Born in Sydney, Australia and has since lived in fourteen cities, in three countries, on three continents. Now an ethnographer living in the Bay Area, Clynton now works with Jump Associates of San Mateo. Prior to joining Jump, he founded Gestalt, a consulting firm that provided social research services, most notably to leading advertising agencies.

When: Feb. 19th 2008 8:30am - 10:00am

Where: Broadway Grill
1400 Broadway Ave (private room upstairs)
Burlingame, CA 94010
650-343-9333
www.broadwaygrill.biz

Cost: SVAMA Member, Free Non-Member, $15
Payment: Cash or check
Does not include breakfast.

Member: Free. Non-Member: $15.

Official Website: http://www.svama.org