Market Research & Analysis April 10, 2013

PROGRAM OBJECTIVES
To equip participants with the required knowledge & skills so that the market research & analysis presented will enable decision makers to avoid costly mistakes by "getting it right the first time".

PROGRAM CONTENT
- Preparing market research & analysis plan
- Market research & analysis methods and tools
- Determining the appropriateness of various methods & tools
- Conducting qualitative data gathering techniques such as focus groups
- Best practice in developing questionnaires
-Obtaining a representative simple random sample
- Collecting the required data and information
- Critically assessing the value of information
- Verifying the data and information collected
- Understanding the conditions for establishing causality
- Analyzing data and information
- Using SPSS to facilitate data analysis

RECOMMENDED PARTICIPANTS
() Marketing and related managers
() Market research officers

COURSE FEE
* Rp 4.000.000,- per person
* Excluding 10% VAT
* Including a certificate, refreshments, lunch, stationery, and writing instruments

REGISTRATION & FURTHER INFORMATION
Trimitra Consultants
Ms. Lia Indriani or Ms. Tisca Hadyanita
Phone : +6221- 7452275, 7451948
Fax : +6221-7452049
Email : marketing2@trimitra.com
Website : www.trimitra.com / www.trimitra.net

Official Website: http://www.facebook.com/events/586949764656814/?context=create#