MarCom Resource Group: Trade Show ROI and Optimization March 9, 2005

MRG - The MarCom Resource Group presents:

Trade Show ROI and Optimization

Wed, Mar 9, 11:45am-1:30pm, Sunnyvale

MORE INFO: http://svmrg.org/mainevent/

In this challenging economy, many companies are severely scrutinizing their trade show participation and budgets. How can you ensure that your trade show plan is delivering the maximum results, and also that your results are appreciated by all internal stakeholders: executive management, marketing, engineering, business development and sales?

At the next MRG luncheon meeting, Holly Stump will give you practical advice on ways to use trade show participation for more than lead generation, and on tracking and communicating results. Topics include:

* Setting Wide Spectrum Objectives with Management
* Major accounts and existing customers
* Business Development - Progressing with new Partner Relationships
* Competitive Intelligence: technology and market landscape
* Testing your Marketing Strategy
* PR / Corporate Exposure

DATE & TIME:
Wednesday, March 9
11:45am-1:30pm

LOCATION:
Ramada - Silicon Valley
1217 Wildwood Av
Sunnyvale, CA, 94089

COST & REGISTRATION:
$30.00 - includes lunch.
http://svmrg.org/mainevent

MORE INFO:
Website: http://svmrg.org/mainevent/
Email: info@svmrg.org
Phone: 831-438-2662

About MRG - The MarCom Resource Group:
MRG is a non-profit educational organization for Marketing Communication Professionals. There is an emphasis on Event Marketing and Trade Shows and supporting activities. Bring business cards for peer-to-peer networking and to enter the drawing.