Managing and Reinventing Global Icons February 12, 2009

Feature Presentation
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Managing and Reinventing Global Icons

Sean Dee
Vice President and Chief Marketing Officer
Hard Rock International

Learn how Hard Rock International has grown its brand portfolio, distribution, revenue and scope while remaining an authentic and credible force in music, entertainment, philanthropy and pop culture. Sean Dee, Vice-President and Chief Marketing Officer for Hard Rock International, will discuss the brand’s heritage and evolution along its 38 year history, providing insights into key inflection points in the Hard Rock brand’s transformation from a single London café to a global multi-billion dollar hospitality brand. Sean will share the fundamental success factors marketers need to help keep their brands fresh, relevant and iconic.

Official Website: http://www.bma-milwaukee.org/events/event.aspx?e=25