Management Research and Analysis Malaysia January 20, 2008

A core activity in any consulting project is the collection and analysis of data leading to the formulation of recommendations and proposed actions for business decision making. This workshop covers qualitative and quantitative research methods and procedures. The qualitative approach covers in-depth interviews, focus group discussions and related methods and techniques. The quantitative approach includes questionnaire design, sampling design, conducting fieldwork as well as data coding and electronic data processing (EDP).

The workshop will present participants with an approach to consulting based on development and use of processes & techniques relating to the generation of primary data as an integral aspect of strategic organisational decisions and initiatives. Specific approaches like surveys, interviews and other methodologies centred on the use and management of strategic information are examined with insights into the use of available software tools.

This workshop is one of the four modules of Graduate Certificate in Management Consultancy (GCMC). If you are looking to persuade your career as a management consultant, having GCMC certified by Institute of Management Consultant (IMC) would be a cornerstone for you to reach your dream profession.

Official Website: http://www.gin-my.com/gcmc.php