Making the Sales Conversation Easy July 27, 2012

All consultants need to sell their services and products, but most of us feel awkward doing it. To people in professional services, the word "sales" conjures up visions of pushy used-car dealers in leisure suits. That's not something we want to be on the receiving end of, and not something we want to inflict on our prospects.

Effective selling isn't like that at all. In fact, the easier our sales conversations, the more effective we are at closing business.

Come to the July BACN meeting to learn skills that expand influence and deepen relationships--ideal for sales environments involving multiple decision makers and complex decision criteria. Develop techniques that can dramatically improve your ability to influence others in small, informal meetings. Stop talking at your customers: balance advocacy with inquiry to build openness and rapport, instead. The skills you learn will help make selling feel easy.

By the end of this program you will know

* How to gain traction with prospects and customers more quickly.
* How to consult with customers about deeper needs at more strategic levels.
* How to get hired in a world where people buy with their hearts, not their heads.

About the Speaker

Terry Gault is co-owner of The Henderson Group, where he's worked since 1997. The Henderson Group helps high-visibility teams and individuals succeed by communicating with power, authenticity, and presence.

Terry is responsible for all aspects of The Henderson Group's service portfolio, which is focused on improving clients' interpersonal communications. Clients include Oracle, eBay, Apple, Visa, Charles Schwab, Lockheed Martin, GE, and Walmart.com.

Terry also launched EinsteinFilms.com in 2010, a video production company. He's spent 30 years in film, television, radio and the theater as an actor, teacher, director, writer, and producer.

See Terry in Action: http://youtu.be/vR4tkaamYkA

Official Website: http://BACNetwork.com