Making London Legible, Tim Fendley of AIG April 29, 2008

Legible London is a groundbreaking scheme to provide better information throughout the capital for people who want to walk. A study conducted three years ago drew attention to the ineffectiveness of the present multitude of pedestrian sign systems in central London, and the consequent over-reliance on the tube map to help people navigate above ground. Since last November, a prototype of a pan-London scheme has been introduced around Bond Street tube station, in nearby streets and on bus shelters and on exit from the tube station. They show the direction to walk, how long it’s going to take, and notable landmarks along the way. At the same time, 43 pieces of street signs and clutter have been removed. Tim will explain the thinking behind the scheme, and how the prototype was received. (www.legiblelondon.info)

There is a £5 entrance charge. We hope to see you there. Please email ida@simplificationcentre.org.uk to let us know you are coming, as space is limited.

Official Website: http://www.informationdesignassociation.org/