Make Your Website More Customer-Centric September 10, 2007

Make your Website more Customer-Centric with Gerry McGovern
The customer is in control on the web - not the organisation.
Why the key to the success of your website is the relentless focus on the needs of your customer - and how to do it!

The web is about customer power. The customer searches. The customer clicks on that link (or not). The customer quickly scans your web page. What will your customer do next? Click on one of your compelling links - or hit the back button?

Whether you manage an intranet, university, government or commerical website - the principle of being customer-centric and not organisation-centric still applies.

Practically all websites start as organisation-centric, but the better ones are making the shift and reaping the results.

Gerry McGovern's 1-day masterclass will give you the tools and the arguments to show why a customer-centric approach is how you achieve the maximum ROI for your website!

What you will learn:

- Specific customer-centric techniques that will show immediate results,
- How to create killer quslity web content based on a unique approach developed as a result of 5 years research and testing,
- Strategies for making your website easier to use,
- The three golden rules of ranking high in search engines.

Official Website: https://www.acs.org.au/index.cfm?action=event&area=9011&temID=eventdetails&eveID=10080426382128