Madonna's Material Girl Collection Launches at Herald Square August 3, 2010

WHO:
Macy’s launches “Material Girl” by Madonna and her daughter Lola at Herald Square with a special appearance by celebrity muse, Taylor Momsen.

WHAT:
Macy’s rolls out the “pink carpet” for Material girls everywhere to be one of the first to shop the bold fashion and accessories from the brand new “Material Girl” collection by Madonna and daughter Lola.

The first 200 customers to line up at the Macy’s Herald Square main Broadway entrance at 10 AM will receive a free bandeau top from the “Material Girl” collection and a $10 gift card valid only on August 3.

Shoppers are encouraged to arrive dressed in their Madonna best at Macy’s between 10 AM and 11 AM for a chance to win a t-shirt signed by Madonna.

The celebration continues later that evening with a special appearance and live performance by actress and singer, Taylor Momsen!

MORE:
Shoppers who make a $50 “Material Girl” purchase will have the opportunity to meet and have their photo taken with Taylor.

WHEN & WHERE:
TUESDAY, AUGUST 3, 2010
10AM – Launch of Material Girl Collection
5PM – Taylor Momsen Appearance