"Madison Avenue & Mountain View: Where Form Meets Function" - Bay Area Interactive Group (BIG) Panel October 19, 2006

How are some of the latest Web 2.0 technologies impacting how people use media and respond to marketing? To answer that question, the Bay Area Interactive Group (BIG), a professional association for marketers, will host a special REACH mixer and digital marketing panel on Thursday Oct. 19 in San Francisco featuring several leading industry professionals.

“Madison Avenue & Mountain View: Where Form Meets Function”
Ad-like objects can increasingly do things commonly associated with software applications. What does this mean for user expectations within a media experience? How must the craft of making advertising change? A cross-section panel of marketing professionals working to leverage the new opportunities will share their insights and opinions. The featured panelists will include Bambi Francisco, Journalist, MarketWatch.com (moderator); David Grubb, Global Media Director, Microsoft Corporation; Sarah King, Creative Recruiter, Kendall Tarrant, and other industry executives.

The REACH event is open to all Bay Area professionals and students involved in marketing, advertising, new media and publishing. It gives attendees a chance to socialize and share trends about the evolving digital marketing industry, hear a lively discussion and enjoy entertainment. The Oct. 19 event is sponsored by 24/7 Real Media.

Official Website: http://www.sfbig.com