Macy's "Go Red" for the American Heart Assoication February 3, 2012

MACY’S TO “GO RED” FOR NINTH THE YEAR!
A special Wear Red Sale shopping event kicks off the campaign that includes
exclusive red dress designs and a Valentine’s Day social media campaign,
all to fashionably raise funds for the American Heart Association’s Go Red For Women® movement

NEW YORK – January 23, 2012 – Macy’s continues to show its love for the American Heart Association’s Go Red For Women movement and will commemorate American Heart Month with the annual Wear Red Sale, a collection of exclusive red dresses designed to benefit the cause, red-inspired in-store events, and a heartfelt social media campaign. As a founding national sponsor of the movement, Macy’s has raised more than $28 million for Go Red in the fight against heart disease. Building on the success of last year’s “Go Red Dress” by I•N•C International Concepts, American Heart Month in 2012 will prove to be more fashionable than ever with the addition of exclusive red dresses from Alfani, Charter Club and I•N•C. The red dresses will be available in select stores and at macys.com in time to celebrate National Wear Red Day on Friday, Feb. 3, 2012.

Wear Red Sale
In honor of American Heart Month and National Wear Red Day, customers wearing anything red – from an entire ensemble; to lipstick; to the signature Red Dress pin, will receive a special 20 percent or 10 percent discount on a wide assortment of merchandise at Macy’s stores nationwide, as part of the Wear Red Sale. However, even without wearing red, customers who still want to support Go Red For Women, as well as receive the special discount, can purchase the official Go Red For Women red dress lapel pin for $2 at any Macy’s store. All pin sales will directly benefit the American Heart Association’s Go Red For Women movement. The Wear Red Sale begins Wednesday, Feb. 1 thru Sunday, Feb. 5. Additional merchandise exclusions apply.

Red Dresses at Macy’s
Macy’s introduces three new red dress silhouettes, designed and produced exclusively by I•N•C International Concepts, Alfani and Charter Club, each available only at select Macy’s stores and on macys.com. The red dresses will retail from $69.50 to $89, with 10 percent of the purchase price of each dress sold between Jan. 29 and Feb. 25 donated to the American Heart Association. Macy’s makes it easy to dress for the cause and demonstrate heartfelt support for Go Red For Women!

Ready, Set, Go…..Red Dress Dash
The American Heart Association and Macy’s are inviting women to participate in the Go Red For Women Red Dress Dash to celebrate a heart-healthy lifestyle. The event will take place in various locations during the month of February. The National Launch event will take place at Macy’s Herald Square on Friday, Feb. 3 with Go Red For Women celebrity spokespersons Elizabeth Banks, Star Jones and Nick Verreos. To find a Red Dress Dash in your area and see the most up-to-date list of cities, visit GoRedForWomen.org.

Heart to Heart - Go Red CONNECT Events
The American Heart Association and select Macy’s stores across the country are inviting women to special Go Red CONNECT events to share the choices they make to live a heart-healthy lifestyle, empowering others by example. Women who share their stories have a chance to become a spokesperson for the cause – representing Go Red For Women in marketing materials at events and on GoRedForWomen.org.