M A S T E R P L A N 2 0 0 7 October 8, 2007

This must-attend event is organized by Evensys in partnership with the Romanian Account Planning Group, thus benefiting from the input and know-how of strategy planners in all aspects of commercial communication. Throughout the two days, international and local speakers will elaborate on various aspects of the increasingly important marketing and communication strategy touching upon aspects ranging from digital planning to brand planning and media strategy. Our renowned international guest speakers will conduct in-depth workshops on “hot topics” of communications strategic planning.

Topics:
* Towards a clearer definition of the need and value of strategic planning
* Understaning the role of research in the planning context
* Best practices for pretesting and creative research
* Combining brand strategy with communications strategy
* How to best convey strategy to your agency
* How to use agency planning departments to get better results
* What is digital planning and how do you gain digital planning acumen
* Understanding media strategy
* PR strategic planning and what you can expect from it

Who should attend:
* Managers
* Marketing Directors
* Account Planners
* Brand Managers
* Creative Directors
* Client Service Directors
* Media Planners
* PR Managers

Please come back for future details in the next few days!