Luncheon: Travel Guide to Online Optimization March 27, 2008

Overview:
A McKinsey study recently found that a 1% increase in price delivers an 11% increase in revenue, however pricing is still one of the most overlooked and misunderstood of the primary marketing responsibilities. Whether it be online travel, hotel reservations or selling your grandmother’s vintage shoes, making strategic decisions about your pricing online and executing these decisions over multiple channels will be critical to the success of the next generation of marketers.
If you or your company conducts business then this event is a don’t miss! Come join seasoned experts Tim Peter, Leading Interactive Reservations, and Garth Hoff, PROS, as they explore:
- Online price testing, complex real-time pricing and segmentation
- Pricing solutions via interactive programs and related technologies
- The execution of pricing through online transactions and online communications channels
- How the presentation of pricing sways potential prospects in their purchase decisions


Speakers:
Tim Peter, Managing Director, Leading Interactive Reservations
Garth Hoff, Marketing Director, PROS
Cost:
Online Registration through Friday, March 21
$25 Members
$35 Non-Members
$15 Faculty and Staff
Registration after Friday, March 21
$35 Members
$45 Non-Members
$25 Students
Group Discount:
One free for every five people registered. To take advantage of the discount, register the five people and then email the chapter administrator with the 5th person's name and company name (kathleen@amchouston.com).

Who:
Houston's interactive community: web design firms, advertisers, marketers, agencies, media companies and e-business professionals
Location:
Renaissance Hotel
6 Greenway Plaza
Houston, TX 77046
Map

Official Website: http://hima.affiniscape.com/cde.cfm?event=202997