LUCE at the 49er's Winter Fest March 19, 2010

This is a benefit for the San Francisco 49er's Foundation.

LUCE began in 2000 as a one-man band when Tom Luce began writing songs in his bedroom in the foggy Richmond District of San Francisco. But it wasn't long before his self titled first CD gained immediate attention on Bay Area radio stations such as San Francisco’s KFOG. The album's single, “Good Day” was soon picked up in Hollywood and appeared in movies such as How To Lose A Guy In 10 Days and 13 Going On 30, and television shows like The O.C. and Alias. In 2003, Luce earned the band the California Music Award for “Outstanding Debut Album.” And so the band took to the road, and toured the US playing alongside bands like Sixpence, None The Richer and Goo Goo Dolls.
In the early spring of 2005, LUCE’s Sophmore album, Never Ending, was unveiled to a packed house filled with eager fans who welcomed the new music with open arms and plenty of excitement. Never Ending’s single, “Buy A Dog” found its way onto the USA Network’s Psych and the silver screen’s Frank, The Dog. In the fall of 2007, LUCE was awarded “Best Band You Should Know About” by San Francisco Magazine readers.
Despite a stroke of bad luck in which Tom's house burnt to the ground and the band's tour van and trailer with all it's gear were stolen, the band continues to persevere in the face of those crushing setbacks. In 2008, LUCE attracted the attention of an exciting new Bay Area based record label, Opus Music Ventures, and at the top of this year, became one of it’s first signing bands. With the powerful force of the young energetic label, LUCE now has full service publicity, management, a tour support team and is about to release their much anticipated third album, Corner of the World, this Spring. It is sure to take the band to new and soaring heights.