Lowfat Chocolate Milk – Official REFUEL Beverage of Ironman races to The Woodlands, TX May 16, 2012

WHAT:
The REFUEL | “got chocolate milk?™” campaign is headed to The Woodlands, TX to show triathletes that what they do after strenuous exercise can make a dramatic difference in how they feel and perform during their next race or workout. The new campaign “got chocolate milk?” – backed by USA Basketball Men’s National Team member Carmelo Anthony, twelve-time swimming medalist Dara Torres, five other 2012 USA Swimming Team medal hopefuls, plus 2010 Ironman® World Champion Mirinda Carfrae – shows how refueling with chocolate milk can play an important role during an athlete’s after-workout ritual. Lowfat chocolate milk is simple, effective and scientifically shown to help the body recover after a hard workout so athletes can perform at their best during the next bout of exercise.

Participants can also visit the REFUEL booth at the Ironman expo to learn about the scientific benefits of post-race recovery, and for the opportunity to join an exclusive group of elite athletes who champion refueling with lowfat chocolate milk after a strenuous workout.

Athletes who stop by the expo will have the chance to join Team REFUEL and win:
• $500 in sponsorship money
• Top notch training gear
• Paid trip to race in Europe
• Chance to star in a national “got chocolate milk?”™ ad

EXPO DAY DETAILS: RACE DAY DETAILS:
Location: Waterway Ave. Parking Lot Finish Line Location: Waterway Ave.
Date: Wednesday, May 16th - Friday, May 18th Date: Saturday, May 19, 2012
Time: 9:00AM – 5:00PM Time: 7:00AM – 11:59PM

FOR MORE INFORMATION:
Twitter: Follow us @GotChocoMilk
Facebook: “Like” us at Facebook.com/GotChocolateMilk
Online: www.gotchocoloatemilk.com

CONTACT:
Contact Ashley Rittenhouse, Refuel Marketing Team, at 312-988-2058 (office), 517-881-1680 (cell), or arittenhouse@webershandwick.com.