Lowfat Chocolate Milk – Official Refuel Beverage of Ironman races to St. George, Utah May 5, 2012

WHAT:
The REFUEL | “got chocolate milk?™” campaign is headed to St. George to show triathletes that what they do after strenuous exercise can make a dramatic difference in how they feel and perform during their next race or workout. The new campaign “got chocolate milk?” – backed by USA Basketball Men’s National Team member Carmelo Anthony, twelve-time swimming medalist Dara Torres, five other 2012 USA Swimming Team medal hopefuls, plus 2010 Ironman® World Champion Mirinda Carfrae – shows how refueling with chocolate milk can play an important role during an athlete’s after-workout ritual. Lowfat chocolate milk is simple, effective and scientifically shown to help the body recover after a hard workout so athletes can perform at their best during the next bout of exercise.

Athletes who go to GotChocolateMilk.com will have a chance to join an exclusive group of elite athletes who champion refueling with lowfat chocolate milk after a strenuous workout and win:
• $500 in sponsorship money
• Top notch training gear
• Paid trip to the 2013 Rock ‘n’ Roll Edinburg or Madrid Marathon & 1/2
• Chance to star in a national “got chocolate milk? ™” ad

RACE DAY DETAILS: IRONMAN ST. GEORGE
Location: 50 South Main Street, St. George, UT
Date/Time: May 5, 2012 from 7:00 am to 11:59 pm
FOR MORE INFORMATION:
Twitter: Follow us @GotChocoMilk
Facebook: “Like” us at Facebook.com/GotChocolateMilk
Online: www.gotchocolatemilk.com

CONTACT:
Contact Sophia Bly, Refuel Marketing Team, at 312-988-2024 (office), 309-830-5023 (cell), or sbly@webershandwick.com

Official Website: http://gotchocolatemilk.com