Linking Into Sales - Using LinkedIn to Sell... August 10, 2010

Tuesday, August 10th, 2010 at 11:30am to 1:30pm (ET)

Business Networking Center (BNC)
649 Walnut St
Cary, NC 27511
$39.00 Tickets go on sale August 1st. http://linkingintosales.ettend.com/
If you sell a product or service (including yourself) and rely on professional relationships to get the deal then you need to look into taking this course. LinkedIn.com is a highly valuable resource that you should be using to support the sales cycle and even speed it up. But are you using this tool to the best of your ability?
All attendees will receive a copy of our NEW LinkedIn.com Workbook
Come and enjoy a lunch with professional networkers and trainers Martin Brossman and Greg Hyer. They will show you how LinkedIn will help you close the sale by teaching you the following:
• Dress your profile for sales success
o Profile content
o Optimize your profile with keywords by using the "zones"
o More
• Targeting customers and who they trust
o Make connections with people that will lead you to the right connection
o Tips and Tricks with making Introductions
• Building networking equity
o Utilize recommendations
o Form alliances on and offline
o More
• Making connections come full circle
o Criteria for connecting
o Using network "nodes"
o More
• Dealing with the Competition
o Learn about them
o Are they shopping your connections?
o More
• Using Introductions Effectively
o Interrupting appropriately
o Writing a memorable introduction
o More
• Leveraging Groups
o Effective uses
o A discussion is a discussion not a sales pitch
o Recent Changes to Groups
• Answers that lead to contacts to sales
o Learn about pain points and provide solutions
o New perspectives on providing answers
o More
Portable computers are welcomed. A wireless network is available.

Martin Brossman and Greg Hyer
Martin Brossman is a professional success coach with Martin Brossman and Associates. Greg Hyer is the founder of LinkingRaleighNC.com and the Linking Raleigh, NC group on LinkedIn.