Levi's “501® Day” May 1, 2008

Come meet Ricky Lizalde from Project Runway, Season 4 at a special appearance at the Levi’s Store in Union Square! Ricky will meet and greet shoppers, share personal style and design advise and showcase five fabulous, one-of-a-kind denim pieces he designed in celebration of Levi’s “501® Day”.
“501® Day” is an annual event that encourages Levi’s employees to participate in important volunteer activities in their local communities. This year, to kick-off “501 Day” in style, The Levi’s® Brand introduces the “Take Your Jeans Off” campaign. “Take Your Jeans Off” is a jeans exchange program where customers are invited to donate an old pair of jeans and receive a 20% discount off a new pair of Levi’s jeans. Proceeds from the Levi’s donation will benefit Goodwill Industries®.

Official Website: http://Levi.com