Legal Briefing April 4, 2007

Cost
£245 for E-consultancy subscribers
£295 for non-subscribers

Legal Briefing for Online Marketers: All you need to know about privacy, compliance, data protection, fraud, accessibility and brand protection and all before lunch!

We’re not short of guidance documents; there’s one for the Privacy and Electronic Communications, the ASA CAP code, E-mail and Multimedia Marketing to name but a few. What we are short of is the interpretation in the light of these guidelines and emerging case law.
In other words, ‘not what you can’t do, but what you CAN do!’

This course provides clarity on the legal issues of online marketing through using plain language to explain what is and what isn’t acceptable in the context of the most common forms of online marketing communications

WHO IS THE COURSE FOR?
The course is for all marketers involved in managing e-communications whether through web site, e-mail or SMS.

HOW WILL I BENEFIT?
After attending this course, you will be able to:
- Assess the legal requirements for a company web site
- Assess the legal requirements for an e-mail campaign
- Avoid being overzealous in interpretation of the law at the expense of marketing results

WHAT WILL I LEARN?
This wide-ranging course will cover the following topics:

Introduction to the laws and guidelines
- Data Protection Act 1998
- Privacy and Electronics Communications Regulation 2004
- Information Commissioner Guidelines
- Advertising Standards Association CAP Code
- Direct Marketing Association E-mail Guidelines
- Discrimination and Disability Law
- International laws

Checking compliance of web sites
- Cookies
- Data capture
- Privacy statements

Checking compliance of e-mail marketing campaigns
- Rented list contracts
- Subject Lines
- Unsubscription

Description Legal Briefing for Online Marketers: All you need to know about privacy, compliance, data protection, fraud, accessibility and brand protection and all before lunch!

We’re not short of guidance documents; there’s one for the Privacy and Electronic Communications, the ASA CAP code, E-mail and Multimedia Marketing to name but a few. What we are short of is the interpretation in the light of these guidelines and emerging case law.
In other words, ‘not what you can’t do, but what you CAN do!’

This course provides clarity on the legal issues of online marketing through using plain language to explain what is and what isn’t acceptable in the context of the most common forms of online marketing communications

WHO IS THE COURSE FOR?
The course is for all marketers involved in managing e-communications whether through web site, e-mail or SMS.

HOW WILL I BENEFIT?
After attending this course, you will be able to:
- Assess the legal requirements for a company web site
- Assess the legal requirements for an e-mail campaign
- Avoid being overzealous in interpretation of the law at the expense of marketing results

WHAT WILL I LEARN?
This wide-ranging course will cover the following topics:

Introduction to the laws and guidelines
- Data Protection Act 1998
- Privacy and Electronics Communications Regulation 2004
- Information Commissioner Guidelines
- Advertising Standards Association CAP Code
- Direct Marketing Association E-mail Guidelines
- Discrimination and Disability Law
- International laws

Checking compliance of web sites
- Cookies
- Data capture
- Privacy statements

Checking compliance of e-mail marketing campaigns
- Rented list contracts
- Subject Lines
- Unsubscription

Location BSG House 226-236 City Road London EC1V 2TT
View Map

Address: BSG House 226-236 City Road London EC1V 2TT
Nearest tubes: Old Street (Northern Line)

Official Website: http://www.e-consultancy.com/knowledge/events/1330/legal-briefing--london.html