* Bozell will offer a half day seminar on search engine optimization (SEO) and search engine marketing (SEM) on May 28 in Des Moines, IA at the Embassy Suites on the River.
* The search engine marketing seminar is the second in a series of three seminars to introduce some of the most relevant issues in marketing and branding today. In addition to search engine marketing, seminar topics will include social media and building marketing databases.
* The three Sausage Factory Seminars, Social Media, Maximizing Search Engine Visibility and Building Marketing Databases began on March 3, 2009 and will continue until October 8, 2009.
* The Sausage Factory Seminars will travel to four cities: Kansas City, Omaha, Des Moines and Denver.
* The search-engine marketing seminar will consist of three breakout presentations: The Evolving Role of Search in Today's Business, Tips for Search Engine Optimization and How to Maximize your Search Engine Pay-Per-Click Campaigns.
* To learn more or to register, visit the seminar series online at www.sausagefactoryseminars.com.
* The cost per person is $159 per seminar; seating is limited so please register by Monday, May 18.
* Free admission for members of the press and bloggers. Please contact us for discount code.
"Search engine optimization and marketing will continue to have one of the highest growth rates of any form of marketing, simply because search is the number one activity online and the first stop for consumers for many types of research," said Scott Rowe, partner in charge of interactive planning and strategy at Bozell.
“When you walk out of this presentation, you will have the basic knowledge required to start a search campaign and to evaluate the SEO of your current Web site and your competitor's Web sites,” said Kim Mickelsen, Bozell owner and managing principal.
About Sausage Factory Seminars
Using a series of three seminars, the Sausage Factory introduces you to the new way of marketing. The Sausage Factory Seminar Series is brought to you by Bozell, a full service marketing and communications agency with offices in Omaha, NE and Kansas City, MO. When it comes to strategy and messaging mix, it used to be like making a nice, simple soup. But the industry is changing and now you have to throw everything into a bowl, grind it together and make sausage. Each session of the series will teach you some of the most relevant issues in marketing and branding today.
Official Website: http://www.sausagefactoryseminars.com
Added by swept14 on May 15, 2009