Leadership & Execution Skills for Product Managers January 15, 2008

2-Day Workshop: Leadership & Execution Skills for Product Managers

Great product managers are just as comfortable articulating vision and strategy as they are executing steps to make the vision a reality.

Our Leadership & Execution Skills workshop is a hands-on forum where you'll learn new skills that will give you the confidence to drive the strategy & bring home best practice techniques to simplify the execution of the entire product release cycle. Expect your comfort zone to expand significantly!

Attend this course and you'll learn:

*How product management can take a stronger leadership role by conducting a market assessment that drives the entire company strategy

*How to neutralize competitors by focusing on their strengths

*How to assess your core competencies and determine which markets are most conducive to your strengths

*How to create a balanced product team in both small and large organizations

*How market assessment and strategic plans improve focus and reduce churn across the entire organization

*How product management can transform the organization from lower value product silos to higher value solutions

*How to create a product plan that energizes executives

*How to use focus groups and iterative processes to avoid unwanted surprises and expensive product redesign

*How to keep product management and engineering focused by making sales, services, and support more self sufficient

*How to "net out" your value proposition to a single differentiation theme

Easier to Learn. Easier to Practice. Attend this course and learn simple, useful techniques delivered in a no nonsense fashion. You'll walk away with a framework that's simple to adopt and the tools necessary to execute. Framework: http://zigzagmarketing.com/methodology.asp

2008 Course Catalog - http://www.zigzagmarketing.com/lit_request.asp

Contact Brandice Thorn at (866) 797-3647 ext. 1 or via email at bthorn@zigzagmarketing.com for more information.

Two Day Workshop - $1495 or $895 per day.

Official Website: http://www.zigzagmarketing.com/