Launch - Mad in India : magazine December 10, 2008

Insight into contemporary India by the photographers from the collective and fourteen Indian writers.

In April 2008, Tendance Floue was invited by the French Embassy in India to participate in the inaugural photography festival on the Indian subcontinent, IndiaPhotoNow08. Tendance Floue, in partnership with journalists Ccile Cazenave and Vincent Rea, created Mad in India, an independent magazine put together in 3 weeks in collaboration with an Indian graphic artist, Indian writers and journalists.

Tendance Floue is a collective of eleven photographers. For more than fifteen years, an indefinable alchemy of ideas and energies have made it possible not only to create a new and original photographic language, to
question the photojournalistic process and attempt to renew the field of narration. Beyond their individual approaches, the photographers, in a collective spirit, are launching into a photographic adventure of a different order, all-encompassing and akin to performance. Comparing pictures, putting others together, forming combinations: from their shared work comes a new material. Printed in India, Mad in India will be launched in the
framework of IndiaPhotoNow08.