L&L HAWAIIAN BARBECUE TO HOST SECOND ANNUAL ‘MUSUBI’ EATING CONTEST February 15, 2009

Event is Sun., Feb. 15: Registration now open for contestants, winner to receive air transportation to Hawaii for finals, compliments of Hawaiian Airlines

L&L Hawaiian Barbecue will host a Corned Beef Musubi Eating Contest in the Mira Mesa area of San Diego on Sun., Feb. 15, 2009 at 11 a.m. This is the second annual competition on the mainland in the company’s history, and will be held at the Mira Mesa L&L Hawaiian Barbecue in the Mira Mesa Mall, 8280-A Mira Mesa Blvd., in the city of San Diego.

San Diego area L&L Hawaiian Barbecue store owners, managers and representatives are seeking contestants for the 2009 Corned Beef Musubi Eating Contest, and the deadline to pre-register to compete is Feb. 10, 2009. This is the only musubi eating contest on the U.S. mainland. The pseudo-mythical dish consists of a piece of corned beef and special sauce on top of a block of green rice (using green colored dried shrimp), wrapped with a thin strip of dried seaweed. At first glance, it looks like an oversized piece of sushi, about as large as a human hand.

The winner of this San Diego-area contest will receive a trip to Honolulu, Hawaii to compete in the 5th Annual Corned Beef Musubi Eating Contest set for St. Patrick’s Day on Tuesday, March 17, 2009. Transportation to the March 2009 event is compliments of Hawaiian Airlines, the official sponsor of the L&L Musubi Eating Contest.

The March 2009 finals will feature 12 lucky contestants from Hawaii and the mainland, giving men and women the chance to attempt to break the world record of twelve corned beef musubis and compete for the grand prize including $1,000 in prize money for the winner. To register for the San Diego area contest, sign-up at www.hawaiianbarbecue.com or visit a local L&L Hawaiian Barbecue location.

Locally, there are 19 L&L Hawaiian Barbecue restaurants in the following communities: Chula Vista, Carmel Mountain Ranch, Eastlake, El Cajon, Encinitas, Hillcrest, La Jolla, Mira Mesa, National City, Oceanside, Pacific Beach, Point Loma, SDSU/College area, Logan Heights, San Marcos, San Ysidro, Santee, and Temecula. The company is set to open another location in Escondido this year.

Official Website: http://www.hawaiianbarbecue.com