Jumpstart Your Website Hands-on Workshop January 27, 2010

Workshop Overview:
This 2-1/2 day workshop will be facilitated by Barbara Breckenfeld of Blue Horse Marketing and leslie stewart of impermanentmedia training & consulting.

Does your business need a web site or blog? Do you want to learn to update it yourself, but aren’t sure how? We can help.

We are a marketer and an educator, among the multitudes of hats we wear. Over coffee we discovered a shared passion to help small businesses succeed. We created this workshop to help people create and update their own web sites.

This workshop will put the strategic tools and software know-how in the hands of those who are ready to use it: small and tiny businesses and solo entrepreneurs. We offer you focused guidance, technical instruction, and problem solving in an intimate setting (only 8 seats). You’ll create a live web site for your business using your content, and get trained to update it using free WordPress software.

* Day 1 will focus on developing your content through the lens of marketing strategy.
* Day 2 will be devoted to building and learning to maintain your site using WordPress.
* Day 3 will revisit concepts from Days 1 & 2, but will emphasize answering your questions to make sure you get the most out of the workshop.

At the end of the workshop you will have:
* A functional web site of your creation
* Training in how to update and maintain it
* Guidelines for developing strategic marketing materials
* Worksheets and resources to guide you going forward
* The satisfaction of doing it yourself, with a little help

Who is your web site for? What will they want to see on your site? Answering these and other important questions provides a common thread for everything in your web site. Using worksheets to spark your thinking, and suggestions of how to organize your site, we’ll help you make decisions based on sound marketing practices.

Originally created for blogs, WordPress has become popular and practical for web sites of all kinds. We’ll provide input about the best uses of WordPress, how to plan your site accordingly. We’ll guide you through installing WordPress, creating your site structure, integrating a blog, adding media content (images, video, audio), choosing and working with themes, adding plugins, and maintaining your site after it’s built.

We’ve designed this workshop for people who want to put up their own web site at low cost, for
people who want to understand the components of a web site, and for people who have a WordPress site but need to add content or learn to use it.

We want you to succeed.

Official Website: http://www.impermanentmedia.com/training/jumpstart-your-website-workshop/