John Persinos September 12, 2006

John Persinos, a working journalist for more than two decades, has defected to the other side of the desk to tell marketing and public relations professionals and corporate executives how to break through the impenetrable wall that often surrounds the media. This is a brutally frank, and often funny, hands-on manual for getting what you want from the press. He draws on his personal experience to offer real-world advice that will have the press eating out of your news release.

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