IxDA SF presents: INTERSECTION: Where Interaction and Industrial Design Meet October 18, 2007

IxDA SF presents:

INTERSECTION: Where Interaction and Industrial Design Meet featuring case studies from Cooper, frog design, Motorola and IDEO

Taking advantage of industrial design presence in San Francisco for the ICSID/IDSA Connecting 07 conference, IxDA San Francisco is delighted to host an evening of dialog between two closely related but often siloed fields: Industrial Design and Interaction Design. On October 18 at C|net, we will hear case studies from Cooper, frog design, Motorola and IDEO, highlighting the intersection point of the two disciplines and the ups and downs of collaboration.

Our presenters:

Dave Cronin, Director of Interaction Design at Cooper From the front lines of a product design consultancy, Dave Cronin, Director of Interaction Design at Cooper, will recount picaresque stories, reveal lessons learned, and explain Cooper’s approach to integrating industrial design, interaction design and visual design in an attempt to create compelling and effective products.

Jennifer Kilian, Creative Director at frog design
frog design’s client, TurboChef, has been utilizing their Speedcook technology in the commercial space for over a decade. Yet increasingly, the fast pace of modern life has necessitated the introduction of this convenient technology into the home. Our cross- functional team of design analysts (researchers, UE strategists and interaction designers in one) , visual designers, product designers, as well as software technologists and mechanical engineers focused heavily on harmonizing the form, function, and overall experience of the TurboChef Double Wall Speedcook oven. In this presentation Jennifer Kilian, Creative Director at frog design, will talk about how the cross-functional team at frog designed a new solution for TurboChef, bringing their technology into the consumer marketplace.

Gabriel White, former Interaction Design Lead for the Motorola Motofone, Principal Designer at frog design
Half the world’s population has no access to mobile phone technology, and most of these people live in poor or developing countries. How do you design for people with no experience using information technology, who are often illiterate, and have only limited resources? The Motorola MotoFone is a cell phone designed from the ground up for people in developing countries. Researchers, interaction designers and industrial designers worked closely to define a new phone platform from the ground up, and in doing so created a unique product. In this talk Gabriel will discuss how the MotoFone was designed, and how the disciplines of interaction design, industrial design and research worked together to make this happen.

Danny Stillion, Design Director at IDEO
Beyond the discovery, prototyping and building phases of the typical product, storytelling is an important part of design thinking at IDEO. IDEO Design Director Danny Stillion will present a case study focused on “vision” video work highlighting possibilities for wireless devices and interactions that Intel could bring to life with partners in the near future. He’ll speak about the close collaboration that took place between interaction designers and industrial designers as the team focused on storytelling which, in this case, was carried out at a high level of fidelity.

Date: Thursday, October 18th, 2007
Location: C|net
CNET Networks Building
235 Second Street
Between Howard and Folsom

Time: 6:30 pm – Social Hour with light refreshments 7:00 pm – Presentation

Presented by IxDA-SF and C|net

Official Website: http://gamma.ixda.org/