It's all about results: Is pay-for-performance online marketing right for your company? September 10, 2009

The South Florida Interactive Marketing Association (SFIMA), a support and best practices group for the interactive marketing community, will present its next monthly program “It's all about results: Is pay-for-performance online marketing right for your company?” on Thursday, September 10, 2009 from 6:30 PM to 8:30 PM at the W Hotel, 401 N Fort Lauderdale Beach Blvd in Fort Lauderdale

The event, which includes networking with some of South Florida’s top interactive marketing professionals, is free for SFIMA members with paid membership and $39 for non-members. To register for this event, visit www.sfima.com.

Featuring four marketing and advertising experts, the panel will show how a pay-for-performance Cost-Per-Acquisition (CPA) model can provide an advantage of high-value content versus other online marketing models in today’s competitive online economy. CPA is rapidly becoming the newest and most innovative standard in online marketing which demands measurable returns for marketing spend. The advantage of CPA advertising is clear you get what you pay for – as with any advertising campaign, there is no magic pill, and no one way approach can be right for every company.

The expert panel includes: Dave Bird of Microsoft Advertising; Joe DeRario of Kontera; Caitlin Borgman of Yahoo and Brent Herd of AOL Advertising who will bring a wealth of knowledge and real life CPA model experiences to share including:

Why more people are using CPA networks today.
Why CPA networks work better in tight economies.
Does CPA advertising make sense for your company?
How to transition to a pay-for-performance CPA model.

The South Florida Interactive Marketing Association, founded in 2003, is one of 12 Interactive Marketing Associations in the US. The non-profit forum is dedicated to the exchange of ideas, information and best practices to help members grow their interactive marketing activities and successes and is the primary interactive marketing voice in South Florida. For more information, visit www.sfima.com.