IP For Startups March 1, 2013

Start Ups and the Business of Intellectual Property
Intellectual Property (IP) plays a multi-dimensional role in every creative, knowledge and technology driven company and its role is more pertinent in a start up. Its potential to build a layer of competitive advantage, safeguard business vantage, raise investment, prevent misappropriation and enhance valuation, makes IP an important element of every start ups business and growth strategy. As the value of IP to a start up varies based on a multitude of factors ranging from the nature of business to financial resources, it is important for every entrepreneur to understand IP in the context of his business and circumstances. The emphasis of the start up should not only be on protecting and owning IP but also on mitigating risks from IP of third parties. To put it crisply, if used in the right way, IP can help an entrepreneur start up, survive and succeed.
In the said context, We are putting together a experienced and eminent panel to discuss about the business of IP from the perspective of start ups. The panel will deliberate on the following issues:
• The business role of IP in start ups;
• IP driven Start Ups Vs. IP geared start ups
• Surviving IPRisks; and
• Basic IP practices.
Do drop in to get insights into "IP for start-ups" anchored by none other than Dr. Kalyan K, Co-Founder BrainLeague.

Official Website: http://bit.ly/eyEpE