Introduction to Cross Platform Content - 8th February 2010 - supported by Skillset February 7, 2010

This course will give participants an overview of the opportunities and challenges presented by the changing media landscape.

Giving them an opportunity to learn about how interactive experiences can be devised and developed. How projects have been produced and realised these ideas into a range of products and services.

They will look at the different platforms available, be given an overview or the Markets and a break down of the genres between different industries.

They will also consider what major broadcasters and publishers would be looking for in a cross platform commission and explore how audiences behave across different platforms.

This is an introductory course designed to help people engage with this changing media landscape.

Course Content

Background

We are seeing the breakdown of historical boundaries between market segments in the UK audio-visual sector, as television is delivered to computers over the internet, movies are watched on music players, TVs are interactive, radio is podcasted, games are cinematic, and short films become mobile. The convergence of previously separate forms, mediums and devices, is having a profound impact on the UK's media markets:

- Mobile media
- New platforms and personalisation
- Expansion of WI Fi
- Democratisation and consumer choice
- Public Sector Publishing
- Open Source and open collaboration

In this new media-scape successful individuals and companies will be those who grasp the opportunities offered by change; those that confine their operations to a single platform are more likely to struggle, or will certainly limit their growth and creative potential. The talk in the audio-visual and media industries has for years been of 'convergence' but while the technology, the 'platforms' on which programmes and content run are converging rapidly, the creative teams responsible for delivering those services are responding slowly and with some confusion. The existing incumbents, as in so many industries challenged by the digital revolution, have so much invested in the previous ways of doing things that they cannot adapt quickly enough. This course will introduce the challenges and opportunities presented in this sector to a diverse range of people who can share knowledge and ideas.

Delegate Prerequisites: This course is for Television professionals who feel that they really must learn about cross platform but simply haven't had the time and now need a fast catch up course to ensure that they keep pace with a fast moving industry. It will help participants to understand the convergence of different media formats and platforms and their interactive potential.

Course Leader: Melissa Norman of Media Sauce

Melissa Norman is a Producer, consultant and workshop leader with Media Sauce. She specializes in delivering open source learning sessions. Designing and delivering sessions for Screen South and directing the One Media Unconterence: bringing together convergent media companies to look at new ways of working cross platform. She was also the Programme Director for the London Games Fringe Festival.

Media Sauce is an award winning, innovative company working with leading SME's and organisations in the creative industries. They design and deliver specialist events and learning programmes from workshops, 1-2-1 mentoring, to the latest interactive formats. Media Sauce also provides business and project based consultancy for companies.

For details on eligibility and how to apply go to - http://www.skillset.org/funding/individuals/bursaries/article_7461_1.asp

Freelance Rate £275.00 SME Rate £450.00 Corporate Rate £650.00

Official Website: http://www.rave.ac.uk/shortcourses/?menu2=6&menu3=26&detail=24&nm=Introduction+to+Cross+Platform+Content+-+8th+February+2010