Learn how to manage successful digital assets and campigns focusing on the key issues faced by an internet business. Digital branding, web and mobile platforms, selecting and working with digital agencies, developers and designers are all factors to consider when establishing your internet business. Furthermore, using digital tools to generate traffic, leads and business delivering growth and ultimately a positive return on your digital investment need to be address. If you have unanswered questions on what should be your domain name, how to get your website or mobile app built on-time and on-budget, and how to bring it to the market, this course is for you. If you want to digitise or mobilise your business but are stopped by the scary stories of botched website projects and digital assets that go obsolete before they are launched, you will finally figure out how to bring an Internet business strategy to life. Details of this event may be subject to change. Please visit http://cce.sydney.edu.au/course/ibim for more information or to register.
Official Website: http://cce.sydney.edu.au/course/IBIM
Added by ccesydney on September 6, 2012