International Roundtable: Change Management Core Competencies May 4, 2010

Change Management Skills: Core Competencies for International Marketers?

When we open a new market, launch our products in other markets or, sometimes, even conduct market research abroad, we are catalyzing Change. In a vibrant conversation, based on expert presentations and case studies, we'll explore:

* What is Change Management/facilitation and why does it matter to international marketers? What are the various components of a Change scenario (beyond Communications) and why should marketers care?
* How do CM basics alter when extending to international markets? Which components are essential to retain for success no matter what (core competencies) and which skills and/or approaches are likely to impact or be impacted by multicultural/overseas influences?
* What other lessons can we learn from the field? Can we create some new ones of our own?

Relevant to all marketers, we invite you to learn from the pros and engage in a lively conversation about increased marketing effectiveness by embracing a Change Agent's mindset and skills. Join us!

About Our Speakers:
SARA ROBERTS is President & CEO of Roberts Golden Consulting, a management consulting firm that specializes in helping companies drive greater employee engagement and organizational performance. Sara has championed multiple change management and performance improvement efforts for Fortune 500 leaders, including Cisco, Hilton Hotels and Safeway.

JAY MELLMAN is Senior Director of Hewlett Packard's Outbound Marketing worldwide for the ProCurve division. Jay is currently responsible for all product and solution marketing, global campaign and program development, training and enablement, and strategic marketing activities. Jay is a graduate of both the Kellogg Graduate School of Management and the University of California at Berkeley. He is an active leader in key community organizations in addition to his HP role.

Official Website: http://norcalbma.org/programs/intl_html