Intel Case Study: Engaging Customers Through Innovation-Based Programs April 28, 2010

Guest Speaker:
ARLENE VILLANUEVA
Global Media Director
Marketing Strategy & Campaigns
Intel Corporation
Marketers are constantly challenged to find new ways to reach customers. Innovation provides many benefits to an organization, including more energized employees, improved differentiation, increased financial returns, market leadership, increased brand value, and greater relevancy. Innovation through consumer insights and experimentation can produce breakthrough concepts and strategies.
Discover how Intel Corporation effectively creates and develops innovation-based programs, engages customers in new relevant ways, and utilizes media to drive accountable and measurable results.

Official Website: http://norcalbma.org/programs/meetingcurrent_html