Integrating Social Media Into Crisis Planning October 15, 2009

Discover how you can use social media to update your crisis plan. Companies and organizations are faced with an unprecedented expectation to provide instant communication during a crisis. Short news cycles are further impacted by the rise of online social networks where eyewitnesses and those affected communicate their perceptions in real time. Find out from Kami Watson Huyse, APR, and Gerald Baron how to incorporate some of these same tools and techniques during a crisis. Learn how you can position yourself to be in the forefront of information about your company and brand.
You will learn:

* About the special requirements and cultural understanding needed to communicate with social media tools.
* The strategic framework for integrating social media tools and tactics with business continuity and crisis management plans.
* The take-away list of tools and resources to get started.

Official Website: http://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=434