Institute of Design Event: The New Business Degree Is Not An MBA August 9, 2006

What do the iPod, Web 2.0, Bottom of the Pyramid, and the Cooper Mini have in common? They are all driving how business is done today and they are all design-driven innovations. If you are thinking about graduate business school, you should be thinking about a graduate degree from the Institute of Design.

Please join us in San Francisco on Wednesday, August 9th to learn more about the graduate school BusinessWeek calls "one of the best sources of creative talent for business today."

Faculty and Bay Area alumni of the school will share with you how a degree from the IIT Institute of Design was the basis for a more successful and rewarding business career using design at its core. Come to learn more about

* The innovative ID curriculum that links design and business
* The amazing combination of backgrounds and talent that comprise our student body
* The wide range of companies that recruit from the Institute of Design
* The important and rewarding roles our alumni play in organizations after graduation
* ID's high-quality educational environment in downtown Chicago

Program Schedule
2:00pm Meet and greet
2:30pm Presentation: Prof. Conley on using design expertise in business
3:30pm Presentation: The IIT Institute of Design
4:00pm Q&A
5:00pm Refreshments and conversation
6:00pm Conclude

About the host
Professor Conley is a highly-rated faculty member of the Institute of Design, known for his ability to relate advanced theories and methods of design to business results. He has made the integration of design and business the basis of his professional and academic careers. He leads the Integrated Definition Research Group at ID, where his research focuses on how design facilitates high performance work at the front end of innovation. He is also co-founder of Gravity Tank, a rapidly growing consulting firm in Chicago that applies what is taught at the Institute of Design to innovation efforts with clients such as Motorola, Samsung, Unilever, and Office Max.

Who should attend
Anyone considering going back to school for a graduate degree to help them become a leader of innovation.

Contact
Frances Waddock
Institute of Design, IIT
Manager of Graduate Marketing
frances@id.iit.edu
312-595-4927

Official Website: http://www.id.iit.edu/events/sf_aug06.html